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5 Things Clients Look For In A Website

01 March 2022 • Filed under Web design

I’ve said many times how crucial and important having a website for your business can be in this modern era. Yet having a website isn’t enough anymore. Standing between the crowd of competitors can be challenging now that there’re so many options just a click away. So how do you make a client choose you? Here are 5 things your clients look for in a website. Make sure your website have them to provide your users with a unique welcoming experience and a great first impression that lasts.

And if you’re a stats lover like me – this one is for you!

A good hero image

Just think users spend an average of 5.94 seconds looking at the website’s hero image, versus the 5.59 seconds they spend looking at your written content. This shows how images are fundamental to make a lasting impression with your website. The hero image opens your website’s homepage and introduce your prospects to your brand and business. Choose it carefully to catch your ideal client’s eye and bring them into your brand’s atmosphere.

A clear brand statement

A brand statement is a concise sentence that explains who you are, what you do and for whom. Considering it takes about 50 milliseconds for users to form an opinion about your brand when opening your website for the first time, a clear brand statement placed in the hero area of your homepage is your best chance to get the right users keep on scrolling! Make sure they know your business is here for them exactly. Make them feel in the right place with no turns of phrase.

Photos of you

Remember website users are real people, and people like to connect with other people. They love real stories and want to connect with you more as a person before trusting you to serve them. In some cases they need to see who they’re sharing their vulnerabilities with. Or who they’re trusting to put his hands on something they care for. You might feel uncomfortable putting your face online, I understand. But imagine this as your chance to make the online process a little more human-centered. Even better if you look in the camera! One of the things your potential clients look for in a website is eye contact to truly reassure them and start a human connection.

I always recommend you use professional photos created uniquely for your brand in your website. Or, if you have the means, create your own semi-professional photos (read more here).

An elevated experience

Get ready for some stats!

According to Adobe, 38% of users would stop browsing a website whose layout is unattractive.
57% of users say they won’t recommend a business if its website is poorly designed on mobile.
And 88% of internet users say they are less like to return to a website after a bad experience.

I hope these stats convinced you crafting a memorable user experience for your clients is a must. User experience involves many aspects of your website, like design, strategy and content. To make a lasting impression, none of them should be left to chance. I recommend you get your website designed professionally to create an elevated experience your brand can be known for. But you can play a huge role in creating the right user experience for your clients too (if you’re curious to know more, check out this post). 

Your uniqueness

People considering to buy your services or products have most likely visited your competitors’ websites before. What they’re looking for in a website is something different and unique, that makes them feel truly seen. That’s what will push them to instinctively trust you instead of someone else. Through branding and web design first, and then with your images and copy, let what makes you different shine through. Let your users breathe a sigh of relief when finding your website – like they know they’re finally in the right place!


OK, your turn! Go implement these tips in your website and get ready for some results. Always put yourself in your clients shoes to provide them with the best answers to their questions. Ask yourself what your clients look for in a website, and make sure you provide them what they need to trust and choose you exactly!

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