Custom Blog Design





Custom Blog Design

Launching a blog is always a rich experience, whether it’s your first or one of many. Having the occasion to tell your story, create a community around it and be able to chat with like-minded people… I know, that’s the magic of blogging! And I bet if you are here is because you have a great, fresh and unique idea; you have done some research already and noticed you have a whole bunch of competitors, many blogs already exist and most of them all look very similar, if not the exact same, lacking in personality and a unique touch.

And in such a saturated market being similar to anybody else is not a good idea. You have a personal tone of voice, your unique “something”, your own story, and you don’t feel represented by any premade templates you keep spotting a bit too often on the web.

You want, for your project and online space, a design that fully represents you and is personal and efficient in the meanwhile, studied to attract the right readers and make you shine between your competitors, helping you emerge and getting known.

Your blog as a real brand

Maybe you dream of launching a blog to share an experience, talk about a passion or maybe even get your name out there and create the foundations for a future freelance business. 

Whatever your mission, always treat your idea as a real brand, one of those with fascinating stories, all the details in the right places, and rich in personality. It’s true: even a personal blog can benefit from that branding process and brand study that makes real brands so unique and recognizable! A custom logo, of course, but not just that!

I do for your blog what I’d do for a real professional and successful brand. I walk you through an exciting and introspective branding process, to study your ideal readers, talk to them directly and support your big or small blog goals.

I code your blog design completely from scratch, starting from a blank page and based on your personal goals and priorities, so that no category, page or idea will never be pushed to the corner again because it doesn’t fit in this or that premade layout. I say no to premade templates. Because your ideas are worth to be given a chance and, most importantly, the right space to shine.

The package includes

  • The study of your brand and your ideal audience: you’ll fill out a detailed questionnaire to help you reflect on your ideal readers and your brand’s goals; from there, I’ll create an inspiration board to provide you with a branding proposal (1 Revision)
  • The creation of a brand board: based on my proposal and your revisions, we’ll go through drafts and examples until we’ll have a final vector logo design (non-illustrated, but illustrated elements can be added separately!). We’ll create then a complete brand board (a proper board made of all the graphic elements that compose your branding) that will include: main logo design, submarks and secondary logos, color palette, brand’s fonts (2 Revisions)
  • The design of a WordPress blog: with your brand board in hand and you brand’s goals in mind, I’ll firstly create some static previews of all your blog pages* (2 Revisions) and immediately after I’ll take care of its coding on a demo site, making sure the blog design is completely responsive and mobile-friendly (1 Revision)
  • The blog design installation: you won’t need to worry about a single thing, I’ll take care of the complete final installation and your blog will only need to stay offline for a few hours in the meanwhile. I’ll hand over the new blog design together with a customised guide written for you exactly, that explains how to manage your new design and blog by your own in the future.
  • Your Goodbye Package including all your branding files in different formats and sizes, the blog design backup files and your custom guides. 

*Up to 2 static page layouts included

What’s a static page layout?

A static page is a website page that, contrary to dynamic pages, doesn’t update automatically. The most usual static pages in a website are the “About” and “Contact” pages.

A static page layout is the graphic disposition of its contents (texts and images). One layout can be used on more than one page with contents that have a similar structure: a nice example are services pages which generally have the same layout but different contents. They’d use one single static page layout.

This package includes up to 2 static page layouts to cover the “About” and “Contact” pages that are the most common pages bloggers usually need.

Extra layouts can be added separately if necessary. In this case, simply get in touch for a custom quotation!

The whole process has been a joy from start to finish and I’m delighted with the end result – Giada’s captured the essence of my blog perfectly, I can’t wait to show the world!

– Maddy, A Slow Adventure

Not just a sleek template

I promise you, with this service you’ll get much more

  • Non just a sleek template, but a fully coordinated design, studied as you’d do with a real brand and designed to attract your ideal reader exactly
  • The chance to attract more and more new readers, of those fully interested in what you have to say, to build an actual community supporting your idea and project 
  • A custom blog design studied in the smallest details, letting your best idea breathe and supporting your unique goals 
  • The loyalty-program-effect on your readers, because a beautiful blog is always a pleasure to come back to again and again 
  • The awareness your blog design will never, ever, be the exact same or even somewhat similar to anybody else’s, because completely tailored to you and your idea 

How it works

  • The structure of this package might sound exactly what you were after, but remember each designer has his own style and each brand and project needs its right professional. Make sure to check out my portfolio first and consider my aesthetic.
    Need help understanding whether I’m your right designer or not? Feel free to drop me an email, talking about your idea, showing examples and inspiration. I’ll quickly get back to you to chat a bit more and make sure we have the right requirements to work together: as much as I’d like to help you, I want to make sure I’m the right professional to represent your brand in a first place!
  • We can work together sooner than you imagine! Usually I suggest getting in touch at least 2-3 months before the date you’d like to get started.
  • I’ll send over a custom quotation via email, and, if you’ll decide you are ready to book the work, I’ll update you on the first slots available.
  • The design process for this service usually takes 7-8 working weeks. This is a completely customised service so keep in mind timeframes can vary from project to project. Remember: you’re buying a handmade product tailored to you and this kind of services takes time – but after all, that’s the beauty of it, right? 
  • About two weeks before the end of the project I’ll be able to estimate an exact launch date for your new blog. This way you can start planning your breathtaking launch!


A real brand at a blog’s price

I treat your idea as a real brand but at a price that wouldn’t say so, just because I love supporting brilliant ideas and allowing them to shine. This package has an advantageous price because it includes a bunch of bundles, which means no simplified versions are available and the price is necessarily inclusive of the branding step.

Not quite what you were after?
Try these:

Full Branding & Web Design
For big dreamers with great plans
Add-on: Bundle of 4 Illustrated Elements
Because illustrated is even more communicative
Branded Stationery
To get yourself noticed, not only online