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  • Ti Metto In Riga

  • The brand

    Licia is an architect and interior designer who, when she came to me, desired to finally give a face to her profession. I immediately found the distinctive naming, “Ti metto in riga” (that could be translated to “to bring in line, to set straight, to rule over someone” playing with the idea of lines and rulers) such an ingenious idea! So, with the help of Daniela Katia Lefosse who took care of the images, we created a branding that included rulers, set squares and measures a bit everywhere.

    I illustrated interior decor items next to rulers and set squares to recreated the concept of the naming in the branding. Then I accompanied them with a pattern that reminds of graph paper and a fresh but professional color palette.

    With Daniela’s photography completely coordinated to the branding, I curated the website so that it explained well Licia’s method and services. Lastly I coordinated the branded stationery and her online presence for a completely coherent result.

    The vision

    Miel Café Design Portfolio: Geometric mustard mood board for Ti Metto In Riga architect and Interior Designer
    Miel Café Design Portfolio: Handmade iIllustrations for Ti Metto In Riga architect and Interior Designer

    The brand board

    Miel Café Design Portfolio: Geometric brand board for Ti Metto In Riga architect and Interior Designer
    Miel Café Design Portfolio: Business Card for Ti Metto In Riga architect and Interior Designer

    The website

    Miel Café Design Portfolio: Geometric web design for Ti Metto In Riga architect and Interior Designer

    Photo credits: Daniela Katia Lefosse

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