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Project Posy

When Jessica firstly contacted me, Project Posy was only an idea and didn't have a name just yet. An idea of a small business run by only a couple of hands, that would select the freshest options at the local flower market every morning, put together a colourful composition always different and unique, and deliver it to the client on that same day. One of the freshest ideas I've heard about in the last few years!

This is why I was so excited to follow her in this project from start to finish, crafting a brand identity, helping her think about a brand name, putting together different stationery pieces and product packaging elements, illustrating some icons to explain her process, and coding a full website and e-commerce studied just for her idea. The result? A brand that is fresh, clean, creative and innovative, colourful but subtle and natural.