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  • Project Posy

  • The brand

    Jennifer’s brand is a flower delivery service based in Cardiff, aiming to reduce the cost of a bouquet by proposing everyday a new posy with seasonal, hand-selected flowers from the market, delivering daily and locally.

    For her brand I recreated a floral but modern style, by crafting a set of illustrated icons describing her concept and process, putting together a minimal and essential pattern and brand mark, and a palette that, even reminding of the botanical world, was neutral enough to pair well with any daily posy.

    The strong point is surely her website: I enriched the modern and minimal style with unique details and structured the ecommerce just for her brand, so that it could be updated regularly with a new bouquet everyday!

    Read more on the blog >

    The vision

    Miel Café Design Portfolio: Floral sage Moodboard for Project Posy flower delivery service

    The brand board

    Miel Café Design Portfolio: Minimal floral Brand board for Project Posy flower delivery service
    Miel Café Design Portfolio: Business card for Project Posy flower delivery service

    The website

    Miel Café Design Portfolio: Website for Project Posy flower delivery service

    Photo credits: Project Posy

    Miel Café Design Portfolio: Minimal floral branding and branded stationery for Project Posy flower delivery service

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