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  • Fioricami

  • The brand

    Fioricami is a handmade embroidery brand run by Anita and always inspired by nature and especially flowers. The name comes straight from the union of “Fiori” (Italian for “Flowers”) and “Ricami” (Italian for “Embroidery”) but also as reference to its twin brand Fiorigami, run by her sister Lucia who instead creates flower origami, and for whom I already curated the brand identity in the past.

    To coordinate the two brands, Fiorigami’s logo reminds of the structure of its twin brother with a floral monogram which, in this case, represents the art of embroidery and its raw materials: thread and needle, and obviously flowers.

    The vision

    Miel Café Design Portfolio: Floral pastel moodboard for Fioricami handmade embroidery brand

    The brand board

    Miel Café Design Portfolio: Floral pastel brand board for Fioricami handmade embroidery brand

    Photo credits: Fioricami

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