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  • Portfolio: Branding & Web Design For Business Coaches Bianco E Digitale

    Feb 14th • Filed under: Portfolio

    A new launch day, yes you guessed it! Today I’m rather excited to show you the behind-the-scenes of a project I’ve been working at for quite a while. Say hello to the new Bianco e Digitale!

    I recognize a great idea when I see one, and this is exactly what happened when Emanuela and Elisabetta firstly explained their project for Bianco E Digitale. Their idea was joining their expertise in marketing and their partnership in wedding planning, to offer innovative social media coaching and marketing services for wedding businesses of all kinds.

    Their aim is to help anyone running a business in the wedding department, finding their voice and allowing them to efficently communicate online. This is where I came in! I had the task to create a complete brand identity for their new brand, bring their business idea to life and create a profitable website to help them build interest around their services.

    Let me show you how the one time I created a brand and web design for business coaches went…

    Branding and Web Design For Business Coaches Bianco e Digitale - Brand Board

    Brief

    The idea firstly popped in their minds thanks to their partnership in wedding planning. Elisabetta runs her own wedding planning business for quite some time, Emanuela has joined her recently as a wedding calligrapher. They’ve started meeting couples together, and then working with different vendors. And they realized most of these where businesses with little to none digital presence.

    They spotted a gap in the market and had a very small list of competitors doing something very similar. Which, on the design front, was both exciting as we could have done literally anything. But also challenging because I had to make sure each part of their branding communicated their new message perfectly.

    Their ideal clientele is then vast: florists, wedding venues, bakeries, calligraphers, photographers, stationery designers… all doing very different things, but with something in common: being in the wedding market.

    I asked Elisabetta and Emanuela how they’d described their brand with only three adjectives and they answered:

    • Clean
    • Soulful
    • Elegant

    What was immediately clear was that their brand needed to communicate both a feminime, romantic mood, to instantly speak to the wedding market, but also bring in a digital aspect, deeply connected to their social media and online marketing services.

    We firstly built a Pinterest inspiration board to start gathering ideas for the project:

    Branding and Web Design For Business Coaches Bianco e Digitale - Pinterest Board

    From there we came up with an elegant and sophisticated colour scheme, involving navy, deep burgundy and champagne. And with a very precise idea for the branding…


    Logo & Branding

    We decided to avoid any illustrations or digital icons. We wanted the design to look sophisticated, precise, timeless. Instead we created a few patterns that were a great place where to implement some unique designs.

    The common thread we wanted to see in the board was the union of romantic and digital. This is why we went for a couple of elegant floral patterns and a beautiful retro geometric motif to balance things out.

    Branding and Web Design For Business Coaches Bianco e Digitale - Patterns

    In the logo design we went for a mix of elegant cursive hand-lettering paired with a clean digital sans serif. Again this helped with communicating to the wedding market, while instantly talking about their digital approach.

    I then had a lot of fun coming up with submark ideas for the brand! The brand name was perfect to play around with letters to create an identificative monogram. The options were so many:

    Branding and Web Design For Business Coaches Bianco e Digitale - Submark Options

    But in the end they loved the subtle mix of “B” and “D” into a singular shape. The submark was the perfect place to bring in the floral element from the pattern too.

    Branding and Web Design For Business Coaches Bianco e Digitale - Logo Design and Submark


    Brand Photography

    Their beautiful brand photography is the work of Daniela Katia Lefosse, who you might know already as we’ve been working together for a couple of years now! I love how beautifully coherent and in line with the colour scheme the photographs look – so perfectly on brand!

    Branding and Web Design For Business Coaches Bianco e Digitale - Brand Photography


    Website

    Creating a fully customized web design for business coaches Bianco e Digitale was extremely fun! I implemented the geometric element by creating beautiful retro frames for the main images of each page. And of course added in a splash of floral here and there to provide a romantic feel in the meanwhile.

    Branding and Web Design For Business Coaches Bianco e Digitale - Website

    Branding and Web Design For Business Coaches Bianco e Digitale - Website Design

    The result is a clear, easy to browse, light and functional website full in personality. Emanuela and Elisabetta now have a place where to showcase their services and build interest around their work.

    Check it out >>


    Marketing Pieces

    When you have such a strong and focused brand board in your hands, building marketing collaterals around it is the easiest of things. And making everything look coherent helps with building credibility around the brand.

    We firstly designed a business card from scratch, implementing the same geometric lines we used in the website and patterns. They decided to print with gold foil which helped with bringing in the elegant and romantic feel we were after. Plus wedding always call for gold foil! I’m sure any of their potential clients who’ll receive the business cards will totally appreciate it.

    Branding and Web Design For Business Coaches Bianco e Digitale - Business Cards Gold Foil

    We then created a downloadable business planner for their ideal clients to download for free through their newsletter. They added in extremely helpful tips for each month of their first year of business!

    Branding and Web Design For Business Coaches Bianco e Digitale - Downloadable Business Planner

    Lastly I made three editable templates for their social media posts for them to use to promote the launch, but also to always make their feeds look coherent with the entire branding.

    Branding and Web Design For Business Coaches Bianco e Digitale - Social Media Branding PSD


    I love the end result! Everything looks coherent and focused, and any of the branding pieces is ready to talk to their ideal clientele directly. Today’s their launch day, so make sure you go check them out and wish them good luck!


    I’D LOVE TO WORK WITH YOU!

    Loved the process behind this project? I’d love to work with YOU too: do you run a blog, website or small business? Do you need help with branding and finding a way to communicate with your dream clients? Get in touch today, I might have a couple of ideas on how we can work together already!

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