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Freelancing Stories: Giada, Brand And Web Designer

03 April 2017 • Filed under Freelancing Stories

On this blog I want to document my freelancing journey, share my process, the difficulties and the little victories. Offer advice about running a freelance business and mainly connect with other creatives and start a supportive conversation along the way.

This is how the idea of a blog series dedicated to freelancers was born in a first place! ‘Freelancing Stories’ is a monthly blog series that will involve creatives and small business owners of any kind. I’ll ask them to share their inspiring stories, hoping to inspire anyone else dreaming about running their own business.

It will be a series of real stories and secrets, tips and advice, that will not only help us creative connect, but hopefully will allow you all to discover new amazing freelancing realities!

Want to be the next to tell a story? Get in touch! >>

Freelancing Stories: Giada, Brand And Web Designer

To inaugurate the series, I’m excited to share my own freelancing story. Here’s all about running a business as a brand and web designer here at Miel Café Design

Giada Correale,
Brand And Web Designer

What do you do? 

I’m a freelance, self-taught, full time brand and web designer. I help creatives, bloggers and business owners at building an online (and real-life too) presence that will attract the right sort of people. Also I give businesses and great ideas an identity that will help them sell.

Oh and I am the mind and only owner of Miel Café Design, a small design studio where I take care of all of the above daily! I work both at web design, logos and brand identities and help bloggers/creatives at building a personal online space.


How did it all begin? When did you decide to go for it?

I’m designing websites and playing around with Adobe Photoshop since so long that I can’t even remember when it all started! I remember falling in love with coding at the early age of 14, and being passionate about web and graphic stuff ever since.

I never really thought I’d run a freelance business. Not because I found the thought of it scary, but I just never got to think I could do something different than the ordinary. Yes, I imagined myself doing something important… but surely not what I do right now!

Looking back, I remember so many adults suggesting me to pursue this passion of mine when I was younger. I guess I never really thought about it seriously enough until I left university because I felt like I was doing something I wasn’t passionate about. And when I can’t put all of myself into something, I know it’s not going to happen!

Freelancing Stories: Giada, Brand And Web Designer

I can’t quite believe, after so long, I got back into graphic and web design. Maybe it is true that what we’re meant to be and do is already written. And then I ended up discovering that, what once was simply a hobby for a bored 14 years old girl who had no friends to spend her Summer holidays with, was meant to turn into a real profession.

I spent so much time looking for an ordinary job, only to realise I’m meant to do something completely different. I like to create and couldn’t think to go one single day without this creative outlet of mine. So one day I decided to be brave and turn my dreams into reality.


What was your biggest goal or dream when you started?

Let’s keep it real: the reasons behind launching a business of any kind is usually being able to support yourself economically. And this was exactly my dream and goal when I first started! I wanted to be able to earn a living doing what I love, creating something new and somehow important everyday.

I’m not sure I had any other big dreams for my freelancing career actually! I took it easy from the very beginning, and, although I’m usually very demanding, I can’t remember ever putting a lot of pressure on myself. I was extremely excited when I booked in my first client, for sure, so I guess I enjoyed the process of ticking goals off the list naturally along the way.


How was it, when you took the risk? Anything you didn’t expect?

Deciding to finally launch a freelance business as a brand and web designer was both one of the most exciting and scary things I did so far in my life. I went through a lot of stress in the months before and after the date. I was extremely scared I would have never been up to it, but in my heart I always knew this is exactly what I wanted to be doing.

Freelancing Stories: Giada, Brand And Web Designer

It was excited too, and I’m happy I was able to build a positive hype around my business launch, because so many strangers have been so incredibly supportive to me, that I was never really able to even once stop and think ‘this was a mistake’. I know it isn’t, and it’s nice to have people who believe in what you do! I didn’t really expect all the support and immediate interest, but I couldn’t be more grateful for it!


Did/do you have to face adversity?

Of course I did! Who doesn’t after all? I consider myself extremely lucky to have such a supportive family, and especially a life partner who believes in my dreams.

But so many times I have found myself unreasonably embarrassed when I got to explain what I do for a living to people in real life. This because of the endless amount of times I have been told that what I do is not a real job. People won’t always understand, and it really sucks when all you dream about gets insulted that way. But it’s important to let it pass by, keep dreaming and believing in what you know it’s right for yourself.


What’s your biggest goal for your freelance career at the moment?

I have never really loved having big goals, I find them overwhelming! I’d much rather set myself tiny daily goals than thinking really big. I have never really dreamed about being the best brand and web designer out there, and will probably never do. Also, I don’t really want to turn my business into something huge.

Freelancing Stories: Giada, Brand And Web Designer

I mainly want my business to keep being my creative outlet, and myself to keep working so genuinely. I do have slightly bigger goals, like booking in a couple of dream clients one day… And I find it’s so essential to have this kind of goals to stay focused on your business and brand!


Tell us the secret! Your best tip about freelancing?

As boring as it sounds: you do you! Freelancing is not always about doing what you love. But if you’re that lucky to be in that category, you should not try to fit into one single box. I’m sure most creatives will agree, but in so many branches, freelancers are not just one thing.

You can be a brand and web designer at the same time, even if people tell you a graphic designer can’t code. You can definitely be a writer and also an excellent photographer. I believe the best things are ones created with no limits. And since you’re freelancing, be free to do what you think it’s right! You do you, not what everybody else is doing or saying.


Want to be featured in the next episode of Freelancing Stories? I’d love to hear from you! If you run a freelance business (of any kind) and would like to share your inspiring story, please feel free to get in touch!

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Freelancing Stories: Giada, Brand And Web Designer