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Category: Branding

  • How to brainstorm a logo design concept

    A concept is the abstract idea, plan or intention at the beginning of any design project. Of course it’s also…

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  • Color Palette Evolution

    Colors are a powerful tool for your brand. A sort of universal language which, thanks to nature, society and tradition,…

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  • Christmas Marketing: How To Stay True To Your Brand

    The festive season is here, and whatever your field, I bet you’ve started publishing your festive content! What a joyful…

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  • How to attract high end clients through branding

    Whatever your field, if you’re running a small business for a while (or maybe you’ve just started but thinking big),…

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  • Time to rebrand? 4 signs it’s time to rebrand your small business

    Lately I’ve been noticing there’s a new trend in the small business world: rebranding frequently. Don’t get me wrong, rebranding…

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  • How to create powerful packaging design

    Creating a pleasant brand experience is highly fundamental when selling products. More often than not clients get to know a…

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  • Best Books On Brand Identity For Small Businesses

    Maybe you’re planning to launch a new brand or to renew your existing small business and you wonder where to…

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  • 5 Principles Of Effective Logo Design For Small Businesses

    Working with small business owners for the past 5 years, it’s rare I’ve met a client not knowing the importance…

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  • Prepare your brand for 2022

    As we jump head first into Q1 of a fresh new year, it’s easy to get overwhelmed by all the…

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