Freelancing Stories: Niching Your Business With Copywriter Kayla Dean
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- When I was introduced to Kayla Dean work, I was surprised by how specific she went about targeting her services. They always say niching your business down to a specific target is your best bet to stand out - and it makes sense! But how many times as entrepreneurs we've been a little bit too scared about going that far? Kayla instead is a true example of how being brave...
Freelancing Stories: Freelancing As A Lifestyle Photographer And Videomaker with Laura Ascari
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- When I started this blog series my purpose was both to inspire creative ideas and share real inspiring stories with the world. I've been following Laura of Laura Ascari Photography & Films since a long while now, and I can say she is the epitome of inspiration to me! Her work is pure magic, the simplicity of her photos and films a real joy! I'm so honoured to have her as guest...
3 Steps to up your content marketing plan game in 2019
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- When launching and then running a business there’s a lot to think of. First naming, branding, going live, then finding clients, producing, selling. But what shouldn’t be neglected when running a business in this digital era is the fundamental importance of a content marketing plan. There’s no successful business which doesn’t take the effort to be out there with useful, valuable (or even pretty, if it’s your case) content that...
Portfolio: Branding for social media manager SoPress
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- You know I have a sweet spot for service-based businesses. They’re definitely trickier to design for, but they never fail to be a great, inspiring challenge! This time let me show you the behind-the-scenes of branding for social media manager SoPress – one of the latest projects I’m closing this year with. And, with a fun, colourful palette, a clean but creative style, beautiful patterns and illustrated elements, easily one...
Portfolio: Branding for flower delivery Project Posy
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- I love creative business ideas, especially if they involve flowers. This is why I was rather excited when Jess firstly contacted me about launching a flower delivery service in her city, Cardiff. And I love creative ideas especially when they involve a local, fresh and genuine process. Jess plan was to pick up fresh flowers from the local market every morning, to create a new composition each day to deliver...
Freelancing Stories: How Referrals Can Make Your Business Big With Studio Paz
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- In this episode of Freelancing Stories I was excited to interview garden, interior and graphic designer Enrica of Studio Paz and blogger over at Paz Garden. Enrica not only has been one of my most inspiring clients recently, but is also a fountain of knowledge of all things freelancing. Running her own business for over 11 years (that's a lot) and initially using MySpace as portfolio, she successfully launched and kept alive...
