Freelancing Stories: Differentiate Your Offerings With Francesca Manicardi
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- When I invited Francesca of Punto F to be the next guest of Freelancing Stories, I immediately asked her to share her secrets about how to differentiate your offerings without losing your focus in a freelance business. She is an interpreter and translator, but also a copywriter, tutor and mentor. And in a world where we're told that freelancers should only propose one single offering to be successful, that's a...
Anatomy Of The Perfect Homepage
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- Being a brand and web designer who works at custom designs on a daily basis, it’s more often than not that I get asked questions like: What should I include in my website? How should I structure the perfect homepage? Should I keep it minimal or go full on? How much is too much? I get it. You’re doing a website overall, which is a big job in its own,...
Freelancing Stories: Niching Your Business With Copywriter Kayla Dean
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- When I was introduced to Kayla Dean work, I was surprised by how specific she went about targeting her services. They always say niching your business down to a specific target is your best bet to stand out - and it makes sense! But how many times as entrepreneurs we've been a little bit too scared about going that far? Kayla instead is a true example of how being brave...
Freelancing Stories: Freelancing As A Lifestyle Photographer And Videomaker with Laura Ascari
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- When I started this blog series my purpose was both to inspire creative ideas and share real inspiring stories with the world. I've been following Laura of Laura Ascari Photography & Films since a long while now, and I can say she is the epitome of inspiration to me! Her work is pure magic, the simplicity of her photos and films a real joy! I'm so honoured to have her as guest...
3 Steps to up your content marketing plan game in 2019
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- When launching and then running a business there’s a lot to think of. First naming, branding, going live, then finding clients, producing, selling. But what shouldn’t be neglected when running a business in this digital era is the fundamental importance of a content marketing plan. There’s no successful business which doesn’t take the effort to be out there with useful, valuable (or even pretty, if it’s your case) content that...
Portfolio: Branding for social media manager SoPress
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- You know I have a sweet spot for service-based businesses. They’re definitely trickier to design for, but they never fail to be a great, inspiring challenge! This time let me show you the behind-the-scenes of branding for social media manager SoPress – one of the latest projects I’m closing this year with. And, with a fun, colourful palette, a clean but creative style, beautiful patterns and illustrated elements, easily one...
